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In the corporate world, a lot of time and energy is invested in image shaping, reputation management, and storytelling. It’s important to get your message across in a positive, clear, and easy-to-understand way, but there are also controversial areas. A true brand voice sometimes means saying or doing things that not everyone likes, and that’s okay. In fact, this is not bad; When done correctly, it can be very profitable.

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If you have no critics, you are an unknown person.


People spend so much time worrying about what others will think of them that they avoid disclosing their names. If no one knows who you or your company are, you cannot make money. Being famous in your industry means that transactions and doors are open to you, while others are not. But being known also means that some people will not like you, and they speak publicly and publicly. Every successful person has critics, no matter what positive impact they have on the world.


A company with 100% positive reviews can have 10 customers. An artist who only has praise will only share his work with his family, and a businessman loved by all is almost certainly nothing more than a lemonade stand. The sooner you stop worrying about what strangers think of you, the sooner you can start having an impact on the world.


This does not mean that you should not worry about anyone’s ideas; Feedback from successful clients and friends and mentors is important. However, if someone does not pay for your services and you are not successful in your area of ​​business, it is time to stop worrying about your ideas.

“Hates” can help you win


“Hates” and “critics” are different. Some people will try your product or service, but for whatever reason, they won’t like it. This may be due to your mistake, it may be your misunderstanding, or it may just be a different opinion. These people are very picky and it is important to listen and see if you can learn anything from them. On the other hand, haters are compulsive, dishonest, and have their own agenda. In other words, if you position these “enemies” correctly, they will help your business grow.


If a hater has a reasonably sized platform, whether it is on social media or the mainstream, it will draw attention to you and your content. This concern is of course negative. But if you deal with the false information they are spreading head-on, once the initial wave of attention ends, you will win loyal new customers who are impressed by the way you debunked the lies.


Of course, this is a prudent balancing act, because some “enemies” make a living by killing these characters and therefore benefit from the exposure you give them. However, if you respond at the appropriate time and use the care they provide correctly, they may become an intangible asset of your business.

All the changes come from the controversial


Playwright Bernard Shaw said: “The sensible people adapt to the world: The irrational people insist on trying to adapt the world to themselves. Therefore, all progress depends on unreasonable people.”
It is impossible to change anything or make a difference without dispute. If it “gets along,” it will have nowhere to go. If you want to make your mark on the world and be successful, sometimes you have to be an “irrational person.” This is not easy, because the nice person will be more relaxed and will not be criticized for making waves. However, reasonable people can also feel embarrassed and forced to adjust to the status quo.


All great businessmen are sometimes “irrational people.” When the world says “no”, they say “yes”. All promoted and even took advantage of the controversy that their vision generated. All of these are highlighted, not down. So be bold, bold, and most importantly, don’t be afraid to cause controversy.

Also Read: Seven Financial Metrics That Every Business Owner And Entrepreneur Should Be Aware Of


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