Mobilegeddon was a transformer of the game. In April 2015, Google changed its algorithm to support mobile-ready websites in mobile device searches. Well over a year old, more than half of all searches globally take place on mobile devices. It’s a huge marketing deal.
If your platform is not mobile-friendly, you wave about half of your opportunity for goodbye. Google aims to support relevant connections and tools and tutorials specially developed for content management systems (CMS). It’s good for you and good for Google. This is good for you.
Web world. Mobile world.
Until smartphones, it’s difficult to recall the environment. They’ve all improved. According to Morgan Stanley, 91% of Americans have access to their phones 24 hours a day.
We still use them for what are referred to as “micro-moments,” the endless times when we turn to our phones for facts, guidelines, things to do, buy stuff, compare, review, learn and more.
Consider this: “near me,” “close” or “nearby” search queries have grown 34 times since 2011. 82% of mobile owners use a search engine for nearby companies. It must be magic: 82 percent of smartphone owners still consult their smartphones while they shop. It is a mobile, mobile, mobile, mobile world with apologies to Stanley Kramer.
It’s a bit of a misnomer to talk about “mobile SEO” vs. “daily SEO.” It’s just SEO. In the same unit, they’re just cogs.
That said, it’s important to go over the basics if you are thinking of launching a “mobile SEO” campaign to avoid being penalised by search engines (you need their love) and start approaching mobile users.
The mobile is a must.
Mobile-friendly means that a site looks fine and works well on a mobile screen. A mobile-friendly site can be built in many ways:
Responsive. The site changes according to screen size.
A second separate website developed for smartphone devices. Parallel mobile.
Dynamic service. According to the user agent, the server detects and loads the relevant page.
Each kind of site has its own advantages and repercussions, but a sensitive site is the quickest and most cost-effective one to enforce. It does not hurt that this is also the official guideline of Google.
Your first move is to decide whether your website is actually mobile.
Google’s mobile-friendly test is easy. Type your URL. Google’s tool will tell you if you are mobile-friendly and what you can do to change your scores if you don’t match.
Speed page matters.
We know that web speed is an indicator for mobile friendliness. Mobile users expect on-demand service: 40 percent of surfers leave a site that takes more than three seconds to load.
PageSpeed Insights check the speed of the site. The guide presents smartphone and desktop outcomes, which functions are problem-free and which aspects require serious consideration. GTmetrix is another handy resource.
Next, switch to Google’s Search Console, where you can have plenty of helpful tools and tips. In order to solve speed issues, you must dig at the AMP results. AMP is a stripped-down faster HTML tailored for smartphone devices, and you will use Goobol AMP to see any of the websites that enforce AMP.
Pages built with AMP load anywhere from 15 to 85 percent faster, but this is only the beginning of the storey. You can learn more at AMP Project (including starting tutorials). Just be aware it isn’t for everyone or any site. It’s better for news websites like blogs and this is in part because AMP doesn’t support opt-in forms (SERPs).
Finally, explore Smartphone Usability on the Google Search Console. It notes any current flash user errors, a small font or an unset viewport, any errors affecting the mobile SEO, to remove them whenever possible.
Google My Business
One-stop. Done. Do you want to be noticed as you look at Google My Business online? Google My Business gets your contact info and hours on Google Search and Google Maps. You can modify that from a comfortable platform.
Critical. Do it. It’s fast.
Claim your company. Claim your business.
Check the local directories like Yelp, Bing Places, Yellow Pages, CityGrid and Foursquare for information.
These websites are becoming more common, and customers use them to locate local goods and services. Bonus: they are rated favourably by search engines.
Google maps will lead the way in locating smartphone locations, but Apple maps are also at the gathering, don’t overlook them. Put in precise detail so that people can locate and reach you while they are on their way.
Track Google Analytics smartphone statistics.
Log in to Google Analytics and research your web site users. Filter the data every day, time and platform in order to determine precisely when your mobile consumers are most involved. Publish mobile content at those times (more on this).
Creating mobile content.
Not all content is mobile, except though it is on a mobile-friendly website.
- Bullet points quickly to search
- Short and brief text
- Articles and connections easily exchanged
- Compressed images and videos that don’t play automatically, so you get longer charging times and less data usage
- Small and tangible meta-titles and details, suitable for smartphone displays
- Daytime is also a factor in this. Publish brief morning and afternoon commutes and long bits for your target market during normal lunch breaks; save the longest material while people are expected to be at home. And recall, smartphone users also search for facts.
Please use local keywords.
Make aware the local language is uncommon in your field when doing keyword analysis. Think about words or terms that are not present somewhere else: neighbourhood or the town itself nicknames, colourful and relevant expressions, cultural specialties or something.
When people look for you online, what vocabulary and phrases could they use?
Optimize the quest for speech.
People speak to Siri or Google today more than ever on the smartphones. 20% of Google Android search now takes place via voice search. This is hundreds of millions of searches, with 55% of teenagers and 41% of adults using voice search at least once a day.
Searching for voices is easier than walking (or driving – you shouldn’t) because it has its own parameters. Searching with voices seems to be more conversational. We ask a question or ask our phones to carry out a mission the way we speak to someone else.
Creates the content to match the basic problems of reality and tailor it for the three largest speech channels.
Remember taking. Remember takeaway.
You can do a lot more, but this is a perfect jump-off point. After all, it’s the roadmap to the novice.
Take just two things: make sure you’re mobile friendly and note that page speed is important.
Only more critical is mobile optimization. Don’t be left behind.
Also Read: Mobile Audience: The Future