Mobile Audience: The Future
56.74 percent of Internet traffic was derived from mobile devices (including tablets) in December 2017, compared with 43.26 percent from Statcounter data on desktops. This first number is projected to continue to grow, which means that you need to refine your website and online content for mobile viewers or miss opportunity to grow your market, your brand and sales.
Mobile optimization involves more than just maintaining the correct view of the website pages on mobile devices. You must also develop mobile audience content.
The fact is that the quality of smartphone users is distinct from desktop viewers. They have different content requirements and these expectations must be met, or the contents will have little effect. Indeed, smartphone visitors will click away and never come back.
In this respect, you can take seven steps to compose content for mobile audiences which skim, search and move quickly.
Write relevant headlines for attention-grabbing.
Your headlines should tap into your feelings and promise the target audience something important, important or fun. Try to intrigue smartphone users to make them click to read or watch the material whether they see the headline on social media, email marketing or elsewhere online.
Nevertheless, don’t let imagination become important. Your content must fulfil the headline pledge or you will lose confidence in your brand. This ensures that less users can visit your website in the future and access your content.
First communicate the most relevant facts.
Start with the most important messages so mobile viewers won’t forget them. Mobile scrolling can be annoying, but there is no time to introduce verbose smartphones. Instead, write to get to the point like a writer. Once the key points are shared, you will expand on facts and tales.
Mobile viewers travel fast, so the content should be straightforward and succinct. That doesn’t mean that 100-word blog posts should be published. Succinct doesn’t mean short actually. This suggests that you should not only express the most critical messaging first (see phase 2, above), but that such communications should be concentrated and readily understood without misunderstanding or distraction.
Use strategic headings.
Headings are particularly critical for fast scanning of the material for mobile viewers. You should include the most critical information in your headings and subheadings so that people can click back, figure out what points matter and then read the details. On small mobile screens, it is difficult to read very long content so use titles to build sign posts and a roadmap for mobile visitors.
Much as headings make it easy to search the content for smartphone viewers, so do lists. Use bullets and numerical lists to separate from long passages of text for smartphone visitors. If the bullets and numbered lists are being used, make sure that each item in the list is brief, and if the bullet and numbered items are longer than a few words, try using headings for each item supplemented by supporting details for paragraphs instead.
Have video and photographs.
Images and videos are useful for breaking up hard text sites, but they bring more scrolling visitors to read the material on mobile devices. Using them strategically, then. For example, try using the picture or video instead of using long paragraphs of text to convey your messages. Mobile viewers watch a considerable number of videos, so it makes sense to show them videos.
Remove the confusion.
Clutter interferes with the content in mobile devices, it can also slow down the loading of a website. Mobile viewers will not wait until their website is loaded or take the time to scroll to find useful information hidden between advertisements, meaningless photographs, and connections. Remove the confusion and mobile tourists can read, connect and post their content on social media, which creates word-of-mouth marketing for your brand.
Your next move. Your next step.
If you do not instantly attract the interest of smartphone users who land on your content, the ability to communicate and engage with your brand message is wasted. You have just a few seconds to do so, so you have to change your writing and content presentation to connect with smartphone viewers. If you’re not a novelist, get competent assistance. But be advised not to use a cheap item broker or content company; Google doesn’t like low-quality content, and if you are caught, it will reduce search traffic.
Also Read: Rewarding Employees Virtually
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