Since the Covid-19 pandemic forced the United States to shut down in March 2020, it has been an extremely difficult year for businesses. The permanent closures caused by this pandemic are approximately 200,000 times higher than the historical average between March 2020 and February 2020. Fighting with many other companies continues in 2021.
The good news is that things are getting better. Yelp’s first-quarter data showed strong signs of recovery in the local economy, with more than 500,000 new businesses opened last year. With the introduction of the vaccine, the weather improves, and people who have been quarantined and socially distancing for a whole year finally return to the world. This is an excellent time for small businesses to regain their customer base.
One of the best ways is to declare your business on Yelp. Everyone knows that Yelp is a trusted review site for local businesses. According to research, 97% of consumers will spend money on businesses they find on Yelp, and 92% of consumers who visit Yelp are looking for businesses that they can visit multiple times. Today, customers need to know that the company will protect their safety and deliver on their business promises. When you declare your business on Yelp, you can interact directly with your community to make sure you do it.
Yelp has released many new features for business owners so they can communicate about ways to protect their customers, including the Coronavirus Information Center, where companies can easily update their operating dates and times, add health and safety measures, and more. more. In addition, when you manage your Yelp business pages, you will get higher rankings for relevant search terms without the need for expensive SEO services or continuous maintenance of your own website. Some companies may even use Yelp as a digital display instead of a website.
With Yelp’s self-service tools, you don’t need to talk to a sales representative (unless you want to) or be forced to sign a long-term contract. You have complete control over the products you use and how much you want to spend to expand the coverage of your community.
Yelp has more than 178 million unique visitors each month, many of them in your area. When your community is looking for the best services, restaurants, and retail stores in your area, using their Yelp page can be a great way to build trust with them. Just look at the many companies that already consider Yelp as one of their top marketing partners.
Your business is likely already listed on Yelp. Declare that your page is free and that you can customize it to your liking by adding photos, sharing updated business information, responding to comments, etc. Start connecting with local customers through powerful marketing products and use the most powerful and reliable review engine for small businesses.
Also Read: Playbook for Small Businesses