If you own a company or want to enhance your personal brand, then using Instagram may be the difference between owning more or less existence and most importantly sales. In Mexico alone, it is reported that 32 million people may watch the ad.
50% of people are more interested in the brand when they see the brand’s ad on Instagram, and 90% of users follow at least one business, which shows the potential of the social network. If you want to promote Instagram to support your business, I will share 15 keys to grow your company, make you well known, and increase sales in the long term.
Ads on Instagram can reach people who have visited similar pages or are genuinely interested in your products and services, so don’t hesitate to use them.
For More Information: How to Hide Instagram Likes
Make the most of local influence.
If you have a local business, Instagram allows you to reach close people through advertising, you just need to properly optimize them and set limits around your location. Optimize and attract people who are interested in similar products or services.
Make sure your account is a corporate account.
Don’t miss the various free tools that social networks provide companies, such as the possibility of accessing traffic statistics or generating advertisements. Set up your account as a business account and use them.
Make a memorable profile description.
Create a phrase that touches the heart of your customers, and always prioritize the benefits of customers buying from you and using keywords that are relevant to them. Also, use emoji and include your website address.
Capture new potential customers.
Perform via exchange: Please provide some digital assets on the personal data network link, which may be e-books, free courses, videos, or tutorials, in exchange for names and emails. This list of leads that you will create is the gold in building a long-term, trusting relationship with them.
They are used as bookmarks to find specific content and are also a way to learn about topics of interest. So, find relevant hashtags and use them in your posts. In this way, new potential customers will find you organically.
Respond to your customers.
In addition to increasing their interaction, this will also help you understand what they are looking for and how to satisfy them.
Post a good profile picture.
If you want to enhance your personal brand, please use your own professional photo, if you have a logo, please use it. The goal is that in thousands of accounts, your customers begin to associate your profile picture with your brand.
Use statistical data.
Every good strategy needs to measure results, so take advantage of the statistics that Instagram provides you for free. As a result, you can understand the age, interest, and location of the people who follow you. This is the key information when you place an advertisement.
Although 86% of users use this feature, only 36% of companies use it. Using them, if you have more than 10,000 followers, direct them to a website, and you will make them visit you and purchase organically from you.
Generate video content.
It is recommended to create one or two videos a week, each with at least 30 minutes. Use them for IGTV and cut them out to provide 10-minute installments in your profile.
Question your followers.
Create a post that invites answering questions in the comments. With this, when you learn more about your customers, your publications will have a good impact, because the Instagram algorithm will favor this type of content.
Make live video.
The algorithm is also good for this type of content, and it turns out that people like and share it, so make the most of it!
Use the creative studio.
This is Instagram’s own platform that brings together all the tools to effectively publish, manage, monetize and measure the content of your account. Get organized with her and schedule posts for the next 30 days once a month so you can optimize your time.
Be consistent and persistent.
Publish at least twice a day or a week. Pay attention to starting with good momentum and maintaining it, this is the key to success. Don’t despair, because you will see your account keep growing.
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