FortySeven Software Professionals’ founder and CEO, having over a decade of expertise coaching F500 corporations and growth-stage startups.
Conversational AI is a subtype of artificial intelligence in which computers imitate human conversational abilities. With this technology, we can obtain naturally sounding human replies from machines via speech or text.
The most intriguing example of conversational AI is a voice assistant, which response to your instructions and queries like a human whether you buy, play music, or connect with a smart home. Today, there are several competitors in this industry, including Google Home, Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, and many more, and many prominent technology firms are attempting to enhance the capabilities of conversational AI.
Each of these voice assistant systems approaches the problem from a unique perspective. Alexa, for example, is more popular for commerce and smart home applications, whereas Google is more focused on search. Other firms can also use these current platforms to create their own solutions.
Voice assistants may aid with shopping list management, product research, real purchases, order tracking, and post-sale assistance to save time when shopping online.
During the pandemic, as people became less willing to shop in real businesses, they began to connect more with conversational AI. According to Statista, 20 million U.S. customers will make a purchase via their smart speaker in 2020. Voice shopping spending in the United States and the United Kingdom was anticipated to exceed $40 billion by 2022, and its influence on consumer behavior may be far bigger than we can estimate.
Considerations For Companies Considering Conversational AI
Conversational AI will have a significant influence on our daily lives in the not-too-distant future. Even now, it may be found in microwaves (“Alexa, warm up my food”) and a variety of other gadgets at home, in the vehicle, and around the world.
However, there are still barriers to widespread adoption, such as privacy issues among customers who are concerned that the device is constantly listening. Furthermore, these systems are often taught utilizing cutting-edge natural language interpretation and generation methods, which need extensive training and may lack sufficient real-world instances to be entirely efficient. These systems nevertheless need substantial investment and effort. Here are a handful of significant concerns that haven’t gotten much attention that organizations considering or creating conversational AI should bear in mind:
Businesses that use conversational AI must account for the language barrier. The world’s population is over 7.8 billion people, yet only 1.35 billion of them speak English – and the vast majority of them are not native English speakers.
Many conversational AI technologies target individuals who speak English as their major market, but Google acquired a competitive edge in India by offering over 7,000 voice assistant applications in Hindi.
Many conversational AI technologies target English-speaking individuals as their major market, but Google acquired a competitive edge in India by incorporating over 7,000 Hindi-language voice assistant apps.
In order to compete worldwide, businesses must evaluate their language-diversification skills. Yandex’s Alisa, for example, is probably the best-educated to reply in Russian, and as a result, they may be able to corner the market in Russian-speaking nations.
The E-Commerce Conversion Funnel
Grocery businesses have traditionally placed milk at the rear of the store to require consumers to go down the aisles and be exposed to other products in the in-person retail experience. When it comes to internet buying, most individuals conduct research in order to locate the greatest deal, read reviews, and so on.
Customers may rapidly obtain what they want using conversational AI by using voice commands, which means they will not be exposed to other marketing efforts, advertising, or even other items that are shown on a website or mobile app. This may be a major concern and difficulty for not only individual merchants, but the whole e-commerce sector. Conversational AI will need to consider the full domain of e-commerce and find out how to assist the complete buying trip funnel.
Conversational AI Forecast
Despite these obstacles, customers’ behaviors will be driven ahead by the need to save time while conducting day-to-day tasks and purchasing. Most of the devices we use every day will soon be outfitted with conversational AI capabilities, and we may no longer need to press buttons. Each year, these voice assistants will get more customized and proactive, maybe even anticipating what we need to do or buy. They will figure out our preferences and limits and act appropriately, saving us time and making our lives simpler.