Traditional Marketing Dying?

Though social media marketing has been widespread in recent years, so many marketers still believe they can adapt old marketing tactics to this modern platform. While conventional marketing focused on one-to-many communication channels — imagine unveiling a new product in a TV advert — today’s social media-dominated marketing entails more one-to-one communication.

Traditional Marketing is Dying Faster and Faster | Visual Element Media

Around the same time, today’s tools make it easy to scale massively from one-to-one to a mass audience, as each person you communicate with will quickly spread the message to their own networks, and those networks then have connections to their own networks, and so on and so forth. But getting there takes a more intimate, individual approach.

Think about it: In today’s marketing landscape, a YouTube star or an Instagram model may have greater impact and engagement than any of the world’s biggest brands that blast commercial ads but achieve very little momentum. The explanation is that social media users want interpersonal interaction and real social activity through two-way contact, rather than simply throwing out their own narrative and not taking customers into dialogue.

But advertisers don’t have to think about conventional ads dying, because in this modern age, everyone can make this change humanise their brand and succeed.

This includes certain simple steps such as:

Creating social media material that feels more like something a person will share than seemingly corporate.
Showcasing the company’s style, and specifically showcasing employees who work there and clients who help make the brand what it is.
Take time to respond to social media conversations in a personable, thoughtful manner, rather than just auto-like responses.
Recruiting consumers and staff as company ambassadors, such as producing content for the brand platforms or creating a challenge for them to enter.
Reset standards to focus on smaller ways that can pay larger dividends, including forming a private community to engage superfans.

These are just a few of the many ways you can excel in this current marketing world, and on November 20, at 12:00 p.m. ET, I’ll host a 60-minute Entrepreneur virtual workshop that will delve deeper into this subject. The workshop will provide actionable perspectives such as:

  • How to reclaim organic interaction, whether fun, educational or inspiring.
  • How to find potential clients and collaborators directly via social media using search engine platforms.
  • What to do to remain active as a marketer with rising AI by using automation to improve efficiency and scope.
  • You’ll also have the opportunity to ask me direct questions about how to respond to this new marketing environment and how to take the brand to the next stage.
  • How to function within algorithm constraints and use them with more effectiveness than treating them as the enemy.

Also Read: Beginner’s Guide To Mobile SEO

The Entrepreneurs Diaries is now available on Telegram. Join our telegram channel to get instant updates from TED.


Please enter your comment!
Please enter your name here





Advice For Women Entrepreneurs

The past few years have been significant for the tech startup ecosystem. The industry is booming, bringing its education, healthcare, and finance industries into...

Can Hydroponics Emerge As Mainstream?

Hydroponics is not a broadly practiced technique in India, because of the nature of traditional farming, excessive pre-set up costs, lack of technical capabilities,...

Best Phones Under Rs.30000 In India

Looking for best mobile phones under Rs. 30000 in India but confused? Here's the list of best phone under your budget, with good camera.

Seven Financial Metrics That Every Business Owner And Entrepreneur Should Be Aware Of

Small business owners calculating their monthly cashflow Courtesy : Getty

Business Agile & Ways Of Achieving

Agility is the flexibility to maneuver quickly and easily, overcoming obstacles in a nimble, arguably sleek way. In the business context, nimbleness could be of similar quality,...