“Backlinks,” meaning the links to your site, are the ultimate ranking criterion for most search engines. This is also increasing organic traffic.
Since the traffic is directly connected to your website’s quality backlinks, the higher the rankings and traffic you get the more authoritative websites refer to you.
You want to keep an eye on your Google rankings, of course. When crawling on the web, Google looks in particular at backlinks on your website to see how and how the sites are linked to each other. There are certainly hundreds of classification variables. However, backlinks are the most significant SEO metric.
Now, it goes without saying that quality backlinks are difficult to get, but not. Indeed, there are clever ways of building or gaining backlinks to connect authoritative websites to your online company. Here’s 10:
Method of building a broken connection
I love the split connection construction approach because it works well to establish one-way connections. The strategy consists of contacting a webmaster to report broken links on its website. At the same time, you suggest replacing this connect with other websites. And you mention your own website here, of course. Since you favour the webmaster by documenting the broken ties, there are high chances of having a backlink to your web site.
So, first find appropriate websites that have resource pages in your niche to use the broken link tool. Find them using these Google search queries:
Your keyword + connections
The + tools Keywords
For example, I’ll look for parenting + links if I have a parenting website.
In order to locate broken ties, the Google Chrome plugin called Check my Links can be downloaded and installed. I quickly discovered all 404 links from this page with this plugin:
Now, back to the webmaster: Be polite and introduce yourself when you reach out. Tell this individual that he or she links to some services that are no longer accessible. Set the exact position of the broken ties so that they can be identified quickly. Give some alternatives, like your own website, to replace the links. Try to be supportive and not covetous to have a backlink. This approach always works, but there are situations where the webmaster refuses to connect back to you.
Infographics are one of the most common ways to bring traffic to your website and obtain useful background information. They are smart, too, because they are easy to comprehend and share. Everyone loves visual information, right? This is why the market for infographics has significantly increased. Take into account that major online publications such as Mashable publish multiple infographics on the Internet.
Now, carefully pick your infographics: Each should provide for your audience a special and interesting storey. To make your pick, follow the latest trend topics to see what people are searching for and then use statistical data to build your infographic.
To begin, study and collect content data. Then find somebody to visualize your content.
There is an erroneous understanding that it is costly to create an infographic; this is not always the case. Figure between $150 and $300 on average. If you are able to earn ten backlinks per infographic, you will pay $15 per connection. For five backlinks, the cost is $30 per connection. This is really cheap for webmaster-moderated backlinks. And you win even if your infographic goes viral.
Try to find designers with decent portfolios with Dribble. Contact them directly by upgrading your PRO account for just $20 a year. Using the search filter and type “infographics.” Click “hire me” after you have found someone that you want and send a message stating your needs and requesting a price. Fiverr is another place to find excellent designers who are ready to make infographics at low cost.
Next, you need to make it easy for others to share it until the infographic is ready. To do this, use the Siege Media generator to build your own embed code.
Once all is in place and your computer graphics are available on your site, it is time to distribute it. Many infographic directories can be sent to you. For example, here is a list of more than 100 infographics to send.
Last but not least, email contact with people who previously connected or shared in social media with related infographics. Ask for infographic input, but never ask for a direct connection. They’ll know what to do if they like your infographic.
The guest articles advantage
The most powerful way to meet new audiences is to blog guests. You can find your content before new users by publishing articles on other famous websites and gain more information. It’s not only about the backlink, sometimes, but about increasing your credibility with online media or social media supporters.
Guest blogging allows you to strengthen your relationships and increase your audience. If you do have any questions about posting guests, remember that Google already welcomes guest contributors on its Google Analytics site. Here’s a Google tweet demonstrating this:
There are several ways to find blogs accepting guest posts. Three are here:
To find blogs accepting guest contributors, use Google Search queries:
- your keyword + inurl:write-for-us
- the keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- the keyword + become a contributor
- your keyword + bloggers wanted
- the keyword + submit an article
- your keyword + want to write for
- the keyword + contribute
- your keyword + become an author
- the keyword + guest post by
- your keyword + now accepting guest posts
Find influencers who write guest articles on the same websites in the past and try to contribute.
Consider Kristi Hines, a freelance writer, as an example. You can view all the websites to which she contributed articles in her Google Plus profile in the “About” section, then scroll to the contributor section.
Repeat with other influencers and you can find countless ways to publish content on websites of third parties.
Use social media to find additional choices.
Check on Twitter for “guest message,” “guest blog.” Use Topsy to set keyword notifications that you want to monitor to automate the process.
Always make sure you connect to your social media accounts when writing a guest post. If you like your message, you can easily follow him or her for similar posts in the future.
Spy on your rivals.
If you are serious about the organic traffic, stay up to date with the online marketing tactics of your key competitors is mandatory. You have to spy on social media for your rivals and search for their link-building, earning strategies and content marketing methods. Here are some tips:
Get updates when rivals post new material on their websites.
Know-how and when your rivals create or win backlinks.
This helps you to duplicate the best backlinks and appreciate the tools they use to support their website. Try to become a Guest Author on the same websites if you get connections by guest blogging. If any of their links come from blog reviews, contact these bloggers and try to test your tool. Finally, they might write a critique.
My favourite method for spying on the backlinks of my rivals is called Monitor Backlinks. It enables you to add your four main competitors. From then on, you will receive a weekly report containing all of the new connections. You can get more insight into these ties inside the tool and sort them with their meaning and other SEO metrics. One helpful function is to emphasise all the links on my own website, as in the screenshot below.
I can easily assess new connection building opportunities with this technique. I can keep track of all the backlinks my site gains with Monitor Backlinks. Every time I succeed in my link building campaign, I can see all new connections in my dashboard.
Build internal connections.
Internal ties are vital to a good blog. You transfer connection juice, and your anchor texts can be used. With a strong internal connection structure, you can help users navigate your website easily and enhance user experience overall.
There are tools that can build internal links automatically on your blog, in particular when you run WordPress, but you should do so manually. For both usability and SEO, Microsoft’s Matt Cutts has advised webmasters to keep their internal links under 100 per page.
Great content can not provide you with backlinks unless you know how to promote it correctly. You must exit the environment and email to promote your best posts.
Encourage your content.
One of the best ways to do this is to contact blogs or websites that take place every week or month. Again, you can use Google and check for “keyword + roundup” queries. Make sure you pick, just in the last week or month to see results.
Then contact the webmasters and let them know your website quickly. Send a link to one of your best tutorials or guides with your post. If you find your resource useful, you can connect to your next weekly round. These bloggers are really searching for interesting material, so they just want to hear about you.
Just like the other strategies, make sure you don’t misuse your webmaster relationship by explicitly requesting a connection
A simple way to get quality backlinks is to write reviews for your websites. You need only spend a few minutes and you can obtain a connection from an authoritative website’s homepage. As long as you are a customer of this product, you will find a connection in exchange for a statement.
List all the resources you currently use and discuss your testimonial probability on a desired website.
Contact reporters and major bloggers.
You must spread the word about your company to get links to your website. And how better to do this than to email journalists and niche influencers? It may be difficult to find someone’s email address, but there is no need to be discouraged. Here’s how to find an email address for anyone:
Using software such as Voilanorbert, Thrust.io or Emailfinder.io if the above formats are not working. Only type the name of your contact person and the website on which he or she works.
Alternatively, you can use social media or Google Plus or Linkedin to deliver your post.
Remember also that each pitch should be brief and to the point. Nobody has time for strangers to send long and boring emails.
Yes, by contributing to non-profit organisations, you will get backlinks. This method is fast and simple. All you need to do is find websites in your niche that accept donations and connect back to donated websites. Simply enter the sum of your donation and write the URL for your website.
Searching these websites includes some Google searches. These are some questions which typically yield good results:
Page Contributors + Donate + Keyword
Donation + donors + keyword
Page of contributors + your keyword
Online interviews are hot right now and make backlinks to your websites fast and convenient. Once you have gained authority in your niche, you will get several invitations to interview, but before then, you have to start with the first move. Look for blogs that conduct interviews and tell them you want to participate and what you can add to information.
Quality backlinks can be difficult often, but you can easily find opportunities to create links by using the right tools and methods. Finally, note that it is as necessary to keep your ties as to develop them. Keep track of your website backlinks by using software such as Monitor Backlinks, Ahrefs or Majestic.