GPT-3 Threat To Content Writers?

Artificial intelligence (AI) has taken over almost every aspect of communication. From Siri answering your voice questions to Amazon recommending products based on your browsing history, AI has penetrated our lives in ways we no longer consider.

AI is developing faster than ever:

Experts predict that by 2025, the global AI market will be worth $ 190 billion. This is not the time to panic about acquiring Skynet, but it is important to understand the current impact of AI and it will continue to affect writers and other professions.

Human writers will always have a place in content creation. I have taught more than 500 people in my college, and I see the real demand that is growing every year. The real uncertainty lies in the question of “in what capacity?”

Will AI become so powerful that editing machine-generated work rather than writing one-off articles becomes the norm for content creators?

My prediction: unlikely. At least not in the short term.

Artificial intelligence is making waves, but content authors have nowhere to go.
It is no secret that content creation is a time-consuming process. Even with the help of artificial intelligence tools, creating professional content takes a lot of time and effort. This is why so many companies are turning to artificial intelligence. It can help them get more content in less time.
AI is not expected to completely replace the writers, at least not yet. When it comes to writing, there are some things that AI cannot do. For example, you cannot create truly original content.

Now, if I told you that the three paragraphs you just read were written by artificial intelligence, what would you say? because it is.

Overall, it’s pretty good for machines, and AI tools have improved a lot in recent years. Although there are some grim predictions that machines will inevitably replace most human jobs in the near future, our trusted friend at AI admits in the third paragraph that he can’t compete when it comes to writing original content.
(Machines can’t lie, can they?)

Originality isn’t the only skill machines lack.

Six basic human skills give us an edge over AI.
Perhaps one day we can program machines to be intelligent and adaptable enough to compete with us on an equal footing, but we still have a long way to go from that point of sight. Chapter
Human Battle AI showdown, we still have some skills.

Creativity

Artificial intelligence is good at processing data and turning it into written content. The facts are there, presented in clear, easy-to-read, grammatically correct sentences, but there’s just something missing.
There is currently no way to program actual creativity into a machine. The human brain is light years ahead of any other biological or artificial intelligence in the department.

Changes

AI is getting better and better at imitating our way of communicating, but it has not yet defined our natural language.
Strong writing can prevent the repetition of the same words, phrases, sentence length, and sentence structure. We like to change things. After a while, artificial intelligence tends to sound a bit, well, robotic. But it is getting better.

Passion

When you read a book, an article, a poem, or any other written work, you can often feel the soul of the author flowing into every word. Most writers really love their work, which shows this. There is something to be said about the tenacity and dedication of mankind.
No matter how complex we program the AI ​​process, we cannot reproduce the level of feeling, passion, and commitment that allows us to connect so deeply indirectly.

Empathy

Robots can do a lot of things, but they cannot feel emotions, nor can they visually make us understand the challenges we face. For this reason, artificial intelligence is unlikely to replace humans in customer service or any other field that requires personal and empathic connections.

Experience

No amount of data can compare to the value of actual experience, just as images of foreign countries on Google cannot really travel. Similarly, there is no experience to learn from, and artificial intelligence writing often feels a bit empty under the surface.

Judgment

The computer is programmed to make decisions based on a set of parameters, but this is not the same as training judgment. Human copywriters use values, knowledge, and intuition gained from experience to write topics that resonate with people.

Many writers “go with the flow” and let their writing guide them naturally. Sometimes they don’t necessarily plan to go in that direction. We make decisions at the time of writing.
AI has not yet reached that level of intuitiveness and adaptability. If this is how the workflows, AI will not change the topic to a related topic, but will often return and repeat the information because it is tied to a specific outline or set of topics to follow.

Artificial intelligence is a tool that enhances human work, not replaces it

People and businesses still need content writers, and the truth is that humans have nowhere to go. Artificial intelligence is inadequate when it comes to creating content optimized for search engines (SEO) and other categories.

Nevertheless, despite some shortcomings, it is undeniable that artificial intelligence has its advantages and will play an important role in our lives in the foreseeable future.

We, Express Writers, did not resist change but used artificial intelligence as a supplementary resource. Although we tested several different AI tools, our favorite is the third iteration of the generative pre-training Transformer AI (GPT-3).

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