A popular quote says, ‘The first impression is the best impression’. Yes! if your brand is good then everything is cool. Most often the brand name says it all about the business. So, a business name must be selected wisely. Further, the name is the foundation stone of the business.
When consumers hear the name of the brand, the product or service offered by you should immediately strike their mind. Moreover, it should reveal the domain of your business. For e.g. when we hear the name ‘Oblivious Style’ the first thing that comes to our mind is that fashion, design, or architecture. It also says something about creation or creativity. But if this name belongs to a food company then it will not appear appealing to consumers.
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The most important thing one should remember is that people can form an image of the product when they hear the name. There are instances when businesses failed just because the name could not reflect the product or service. Choosing an appropriate business name is the backbone of success. This further determines the way the market accepts your business.
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Here are a few important points to ponder while naming your business:
Keywords in demand
Any entrepreneur starts a business to bring more traffic. So, your business should solve the problem. Further, your business name should reflect it. Then people are already searching for the solutions. Just tap on Google and then find details on how people are searching. While Google Trends can help you keep a record of past trends. This will further give a glimpse of how the business name matters. Keywords play an important role.
Select Original Names
Human creativity has no level. Make sure to use all your creativity in giving a name to your business. Modifying or choosing a name that already exists in the market is a bad idea. Rather than impressing people it just makes people think twice. Moreover, there are chances that the existing company can even overshadow your company.
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For example, if a new company ‘Louisa Vuitton’ comes to the market. There will a large community that will question the brand. There already exists a popular brand ‘Louis Vuitton’. This further raises a question on the Genuity, authenticity, and originality of the company. Therefore, with these problems, the acceptance of the brand in the market becomes a question. To ensure the best result in the market make sure that the business name is unique as well as creative.
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User Friendly
User friendly here means that the name of your business is easily rememberable, recognizable, and pronounceable. Failing can lead to the failure of your business. Keeping an uncommon name is pretty good until it is easy to pronounce. At the time of shopping, it is not wise to keep your customers ponder on the company name. Always try to be the target of the customers. The business should exist to serve people.
