We all know that Success not only accompanies by luck. To be successful one should be hardworking as well as smart working. A coin has two sides, in the same way, everything around us has a positive and a negative side. Similarly, though the pandemic has proved to be disastrous, the situation can be turned into profit as well. The new normal has forced us to stay away from crowds. Further, we step outdoors only after think twice. Yes! this is the time when people prefer online shopping. So, it is the best time for an online business to bloom.
Have a look at few tips to boost your online business
1.Be Honest and grow gradually
A popular quote says, “Honesty is the key to success.” Undoubtedly, this applies here as well. Making claims that can not be substantiated brings a negative impact on the company. Being honest, straight forward as well as easily approachable increases the reputation. This will also give a chance to stand in the market.
Start with the task that fits in your hand. A single person trying to accomplish a task done by an MNC will ultimately prove to be foolish. People nowadays prefer small online businesses due to their personalized care and individualized attention. Further, expanding the territory gradually will also increase credibility. Swiggy brand is one of the best examples of this. Started as a food delivering company later it expanded and now delivers groceries. The growth was gradual. Therefore, Swiggy is one of the largest companies in its domain.
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2.Customer Testimonials
Customer testimonials are an assurance of trust in online business. These prove to be a valuable weapon. Consumers are the king of the market so, an appreciation from them is very precious. Quality ensures stability in the market. These testimonials are even more influential than a popular personality endorsing it. Reviews from consumers keep a check on reality. It would look wonderful and trustworthy when a set of reviews are displayed on the homepage.
3. Create offers and Urgency
It is a proven psychological fact that people are often attracted more towards free or low-priced services or goods. Though there lies a criterion of quality. People generally prefer such online business portals for more deals. Creating urgency will also increase the business. For example, if there is an offer that ends in a short period of time then there is a chance of increasing traffic there.
4. Payment Options
Always provide all the available payment options to the customers. There are still many people who have not adopted the digital mode of payment. So, cash on delivery will be comfortable for them. At the same time, various online payment modes are adopted by different customers. Therefore, it is necessary that all payment modes are provided so that customers do not leave the place unhappy.
5. Quality over Quantity
It should be noted that quality always matters. Rather than selling 100s of products of not soo good quality it is always better to sell 10 goods of the best quality. Buyers never focus on the amount of the products a company sells. Further, ensure customer satisfaction.
6.Tracking Frequent Buyers
Keeping a track of frequent customers helps in improving the online business. Frequent messaging and special offers for frequent buyers ensure that they revisit the same online store again. Impressed buyers always try to remain with the same company. Along with this, it is also essential that the new buyers are also impressed. Many online business platforms also provide first time offers to the buyer.
7. Offer Free Shipping
It will appear difficult. But yes! Making this facility available will definitely increase the traffic. People never prefer to pay an additional charge for transportation. This appears as an unwanted expense. Offering free shipping will make them feel as if they have purchased it from the market directly. Further, make transportation faster as well.
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Therefore these are few tips that can help to increase the sales of your online business before 2020 ends.
